Having a strong and well-defined employer brand is essential to attracting and retaining the top talent you need to meet your organizational goals. But how do you know your employer brand is strong?

That’s where an employer brand audit comes in. A brand audit is a thorough review of all of the components that contribute to current and potential employees’ experience with your employer brand. Here’s how to successfully conduct an employer brand audit:

Define what the brand is about

You need to clearly explain what your purpose and value proposition for workers entails if you want to decide how well you interact with your employer brand. For example, if you pledge an open culture of teamwork that will facilitate the success of employees, write it down.

Review all communication channels

Review all the forms of communication to see if the message aligns with the company culture and brand. You will have your Net, job website, LinkedIn and community profiles, social networks and Glassdoor account on these sites.

Conduct an analysis of employee satisfaction

It is important to keep the employer brand up. Concrete an employee-satisfaction survey which asks whether the organization meets its employee value proposition and areas where improvements can be made.

Review the candidate experience

The way applicants see the business is a crucial factor in recruiting top talents, but even the most inspired candidate can be denied the excellent job by a drawn-out, one-side application process. Objectively evaluate each step of the experience of the candidate. Consider factors such as the easy application of multiple devices, response speed and the amount of information received by applicants. Again, it can be extremely helpful to build a SWOT analysis in this phase.

Evaluation of the results of recruitment

The business draws a good employer brand that remains with quality talent. Examine your statistics on recruitment, considering factors like hire quality, hire time and length of hire.

Study reviews

Company reviews written by current and previous employees include sites such as Glassdoor and India. Read the reviews to find out what people think about your product, both positive and negative.

Conclusion

Once your employer brand audit has been completed you will have an extensive overview of how your brand is being felt by current and potential employees. With this insight, you will build a plan to explain and improve the employer brand further so that they attract and retain the best talent on a long-term basis.